What is the value of joining PAAN?

Joining PAAN gives you access to cross-border deals, shared tools, mentorship, increased visibility, and revenue growth — all while keeping your agency fully independent.

Will we lose our identity or clients?

Not at all. You retain your brand and clients. PAAN supports collaboration, not competition, between member agencies.

How are members selected?

Based on track record, regional relevance, capacity, and integrity. Every agency undergoes a due diligence process.

How does PAAN help us get new clients?

PAAN sources briefs and RFPs, enables joint pitching, and increases agency visibility through network promotions.

Professional Development

PAAN Masterclasses

Expert-led training programs designed specifically for African agencies. Learn from industry leaders, gain practical skills, and accelerate your agency's growth.

In Collaboration With

20+

Expert Instructors

100+

Agencies Trained

25+

Countries Reached

95%

Satisfaction Rate

Featured Masterclass Series

Mastering Agency Growth in 2026

Positioning. Pricing. Procurement.

Agencies are under more pressure than ever. Clients are more cautious, competition is sharper, and margins are harder to protect. Growth today comes from clarity, capability, and commercial discipline that cuts through the competition. This three-part, bi-monthly Masterclass Series with Stuart Dunk is designed to help agency leaders and their teams strengthen the fundamentals that directly impact conversion, retention, revenue, profitability, and long-term sustainability.

Dates

January 28th, March 26th, May 26th

Time

12 PM EAT

Duration

90-minute Interactive Training Course

Trainer

Stuart Dunk

About the Masterclass Series

Led by Stuart Dunk, a former global marketing procurement leader turned agency growth advisor, this series bridges the gap between how agencies sell and how brands actually buy. With over 20 years of experience working on both sides of the table - both agency-side and inside global brands like Nike, Reckitt, and Danone - Stu brings a rare, honest perspective on what really influences buying decisions, pricing pressure, and agency selection.

Why Attend?

Position your agency to win and retain more high-margin deals

Understand buyer behaviour and decision-making so you can influence them with confidence

Build stronger, more commercial client relationships

Reduce stress around pitching, pricing, and negotiations with ready-to-use best practice

Who Should Attend

Agency founders & CEOsFinance and commercial leadsMid to senior-level agency teamsBusiness development & sales leadsClient service directors & account leads

The Three Masterclasses

January 28th, 2026

Agency Positioning That Cuts Through The Noise

Learn how to sharpen your agency's positioning so clients understand your value quickly, clearly, and confidently. This session focuses on differentiation, clarity, and how to move away from being seen as "just another agency."

Explore the Positioning Masterclass

March 26th, 2026

Pricing for Maximum Profit Margin & Conversion

This session tackles one of the most uncomfortable but critical areas of agency growth: pricing. Learn how to move away from hours-based, discounted pricing and build structures that support profitability, conversion, and longer-term client relationships.

Explore the Pricing Masterclass

May 26th, 2026

How to Navigate Procurement Processes & People

Marketing procurement can feel like a black box designed to squeeze agencies. This masterclass demystifies how procurement really works, what they care about, and how agencies can engage more effectively when the pressure is on.

Explore the Procurement Masterclass