How To Develop Winning Pitches and Retain Clients
In today's competitive agency landscape, winning a pitch is only half the battle — retaining the client and growing the relationship is where agencies truly thrive. Too often, weak or incomplete briefs set agencies up for failure, leading to missed opportunities and frustrated clients.
About This Masterclass
This masterclass is designed to equip agency professionals with the tools, frameworks, and confidence to transform briefs into powerful pitches — and pitches into long-term client partnerships. Participants will learn how to interrogate client briefs, ask the right questions, and structure proposals that not only demonstrate understanding but also position their agency as a trusted business partner. Through practical exercises and proven methodologies, you'll leave with a clear playbook for winning new business and deepening client trust.
Through practical exercises and proven methodologies, you'll leave with a clear playbook for winning new business and deepening client trust.
What You'll Learn
Why Attend?
Practical Application: Learn proven methodologies you can apply immediately
Expert Guidance: 20+ years of experience in both client-side and agency environments
Comprehensive Framework: Get a complete playbook for winning pitches and retaining clients
Industry Recognition: Training from an accredited CIM consultant and trainer
Who Should Attend?
Register Now
Number of Seats
Individual registration
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Primary Contact Information
Bonus Benefits:
Your Instructor
Abigail Dixon
Chartered Marketer and Fellow, CIM Consultant & Trainer
Abigail Dixon is a Chartered Marketer and Fellow, an approved and accredited CIM (Chartered Institute of Marketing) consultant and trainer. Throughout her 20 year career she has gained an extensive track record for delivering profitable brand growth both client-side at Bosch, Premier Foods, Burger King and Britvic and, latterly, in a consultancy capacity through her consultancy Labyrinth Marketing which strive to step change brands, peoples and agencies growth through consultancy, mentoring, training and coaching. This is done across multiple categories and sectors whose clients GSK, TBK, Ferrero, SHS group to name a few. Abby is passionate about improving the client and agency relationship and works with both relevant professional bodies CIM/IPM to step change the capability and competencies required through training and mentoring.
Expertise:
Session Details
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