Account ManagementJunior to Mid-LevelCOMPLETED

How To Be The Best Account Handler In Your Agency

Account Handlers are a positive and competitive lot by nature. But the transition from lively pup to 'Top Dog' often seems a difficult and frustrating process. The problem is that 'on the job training' is only as good as 'that particular job'. This course provides an ideal opportunity to really focus on what makes a good Account Handler GREAT.

November 6th, 2025
10 am GMT / 12 pm EAT
90-minute Interactive Training Course
Paul Burns
How To Be The Best Account Handler In Your Agency masterclass

About This Masterclass

This 90-minute training course is aimed at developing tried and trusted methods of the art of Account Handling, a timely refresher for some, a lifesaver for others. Designed specifically for junior-level agency Account Handlers with 1-3 years of experience who now know how to do the basics but want to step up a level. Learn how to take control of your time, lead with confidence, and balance client demands with agency realities.

This course provides an ideal opportunity to really focus on what makes a good Account Handler GREAT, with tried and trusted methods of the art of Account Handling.

What You'll Learn

How to take control of your time with practical tools to prioritize, plan, and deliver without overwhelm
How to lead with confidence — inspiring colleagues, guiding teams, and keeping projects on track
How to balance client demands with agency realities — understanding what clients truly value
Master the art of saying 'no' professionally and constructively
Techniques for planning workload and avoiding procrastination traps
Practical tools to inspire colleagues and collaborate across teams
Navigate client relationships and handle difficult conversations confidently

Why Attend?

Proven Experience: Learn from 25+ years of successful agency account management

Practical Tools: Get actionable techniques for time management and leadership

Industry Recognition: Training from an award-winning Learning & Development expert

Career Development: Perfect for account handlers ready to step up to the next level

Course Objectives

Master time management and productivity techniques for account handlers

Develop leadership skills to inspire colleagues and guide teams effectively

Learn to balance client expectations with agency capabilities professionally

Gain confidence in handling difficult client conversations and situations

Who Should Attend?

Junior-level agency Account Handlers with 1-3 years of experience
Account Managers looking to step up
Client service professionals
Agency team leads

Register Now

Number of Seats

Individual registration

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Primary Contact Information

Bonus Benefits:

5% off on PAAN Summit 2026 tickets
6% off Africa Creative Excellence Awards entry

Your Instructor

Paul Burns

Paul Burns

Former Training Director at Saatchi & Saatchi, Co-founder of Rock and a Hardplace

Paul Burns spent 25 very successful and exciting years at Saatchi & Saatchi, looking after client business. He became their Training Director and first Director of Knowledge Practices, sitting on the main Management Board of the Agency. He is recognised to have passion and skill in developing people and has won several industry awards for Learning and Development. He has run accounts across a wide variety of businesses, from the hugely successful bid and launch of the National Lottery, to fast turnaround business on News International. He has led teams on large and complex financial brands and has run countless Blue Chip FMCG brands. In 2015, he became a co-founder of Rock and a Hardplace, a new and award-winning eLearning program for the Marcoms industry.

Expertise:
Account Management & Client RelationsTeam Leadership & DevelopmentTraining & Knowledge ManagementAgency Operations & Strategy

Session Details

November 6th, 2025
Date
10 am GMT / 12 pm EAT
Time
90-minute Interactive Training Course
Format
Interactive Online Live
Platform

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