Client ManagementAll LevelsCOMPLETED

Managing Challenging Clients

Managing client relationships is at the heart of every successful agency. Yet, even the most seasoned teams encounter difficult clients, shifting expectations, or tense conversations — especially in today's fast-paced hybrid and remote work environments.

October 15th, 2025
10 am GMT / 12 pm EAT
90-minute Interactive Training Course
Niki Hurst Smith
Managing Challenging Clients masterclass

About This Masterclass

This masterclass is designed to equip agency professionals with practical, proven strategies to turn challenging client situations into opportunities for stronger partnerships and long-term retention. Through interactive exercises, real-world scenarios, and expert insights, participants will walk away with a refreshed toolkit for handling difficult conversations, building trust, and maintaining healthy client relationships.

By the end of this masterclass, participants will be able to confidently handle challenging client situations and transform them into opportunities for stronger, more profitable relationships.

What You'll Learn

Raising the Standard: What clients truly expect from agencies and how to consistently exceed those expectations
Decoding Difficult Clients: Why some clients seem challenging and how to identify underlying causes
Client-Centric Thinking: Practical frameworks for uncovering what clients really need (not just what they say)
Turning Tension into Trust: Approaches for navigating tough conversations and reframing conflict into collaboration
From Dissatisfaction to Loyalty: Proven strategies to manage dissatisfied clients and rebuild strong relationships

Why Attend?

Practical Application: Interactive exercises with real-world scenarios you can apply immediately

Expert Guidance: Learn from someone with both agency leadership and HR consulting experience

Comprehensive Toolkit: Get ready-to-use scripts, techniques, and frameworks

Professional Development: Reduce client churn and strengthen your agency's reputation for professionalism

Course Objectives

Confidently recognize and respond to the root causes of client dissatisfaction

Apply practical strategies for transforming challenging situations into positive outcomes

Strengthen client relationships through proactive communication and trust-building

Gain a ready-to-use toolkit of tips, scripts, and techniques for managing difficult clients in real agency contexts

Who Should Attend?

Client-facing professionals in agencies
Junior to mid-level staff who interact directly with clients
Agency leaders and managers
Account managers and project managers

Register Now

Number of Seats

Individual registration

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Primary Contact Information

Bonus Benefits:

5% off on PAAN Summit 2026 tickets
6% off Africa Creative Excellence Awards entry

Your Instructor

Niki Hurst Smith

Niki Hurst Smith

HR Consultant & Former Agency Leader with 15+ years experience

Niki Hurst Smith spent 15+ years working in a number of highly regarded independent agencies servicing a range of blue chip clients and managing large teams. After this Niki transferred into senior positions within the People Team at two highly regarded agencies. For the last 10 years Niki set up her own consultancy supporting agency and business leaders to create an environment where high performing teams can deliver exceptional work, grow the business and build healthy, happy teams balancing her HR expertise with her knowledge and experience of working as a senior client handler.

Expertise:
Client Relationship ManagementTeam Leadership & DevelopmentHR ConsultingAgency Operations

Session Details

October 15th, 2025
Date
10 am GMT / 12 pm EAT
Time
90-minute Interactive Training Course
Format
Interactive Online Live
Platform

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