Africa Borderless Creative Economy Summit 2026

Create. Connect. Commercialize.

Sarit Centre, Nairobi, Kenya - 21–22 April 2026
500+ In Person
2,000+ Streaming
About

About the Summit

A deal-first gathering built for action.

The Africa Borderless Creative Economy Summit 2026 brings together the continent’s most forward-thinking agencies, brands, freelancers, marketing teams, and technology partners to reimagine how Africa’s creative industry can scale - together.

Over two days of keynotes, data-led panels, strategy labs, awards, showcases, and partnership deal rooms, the summit will unpack how innovation, technology, collaboration, and talent mobility can turn Africa’s creativity into a multi-billion-dollar borderless economy.

PAAN Summit
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AT A GLANCE

The scale and reach of the Summit.

500+

In-person Attendees
Kenya
Nigeria
South Africa
Tanzania
Uganda
Ghana

20+

Countries Represented
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2,000+

Streaming Attendees
Microphones Icon

30+

Industry‑leading speakers
Meeting Icon

50+

Investors & funds
Network Icon

40+

Sessions & clinics

Summit Program

Program

Tracks and the two-day agenda snapshot.

Track 1

AI, Technology &
The Future of Creative Work

Operationalize AI across creative, media, and ops for real ROI.

AI Workflows
Governance
Productivity
Tech
Track 2

Creative Effectiveness,
Design & Media Performance

Turn bold ideas into measurable Business outcomes across channels.

Design Thinking
Brand Lift
Story telling
Attention Metrics
Track 3

Data, Analytics &
Measurement for Growth

Build accountable growth with clean data and clear attribution.

Cookieless attribution
Audience Insights
collaboration
Track 4

The Creator &
Freelance Economy

Power sustainable independent careers and creator-led studios.

Pricing & IP
Business Ops Martech
agency-freelancer
Track 5

Communication, PR &
Brand Trust

Build credible brands in an era of activism and misinformation.

Crisis Comms
Media trust
Reputation ESG Storytelling
Track 6

Commerce, Platforms &
Marketing Business

Where retail media, social commerce and fintech converge.

Retail media
Chat commerce
D2C growth
Conversion tech
Track 7

Cross-Border Collaboration &
Ecosystem Growth

Partner across markets to scale Africa's creative economy.

Multi Market Ops
ip & Billing Martech
Talent Mobility

Summit Agenda

Two days of intensive learning, networking, and deal-making

Day 1 Morning Sessions

Morning Sessions

Keynotes & Panels

Day 1 Afternoon Sessions

Afternoon Sessions

Deal Rooms & Clinics

Day 1 – Creativity, Intelligence & Innovation

April 21, 2026

08:30 – 09:15
Registration & Networking Breakfast
09:15 – 09:35
Opening Address: Africa's Creative Decade — Uniting Talent, Technology & Trade
09:35 – 10:00
Keynote: The $100 Billion Opportunity — Africa's Borderless Creative Economy
10:00 – 10:40
Executive Panel: AI That Pays Back — From Hype to Hard Returns (Agencies + Brands + Tech Partners discuss real AI ROI)
10:40 – 11:10
Networking Coffee Break & Partner Demos
11:10 – 12:00
Track 1: AI, Technology & The Future of Creative Work
Session: From Prompt to Profit: Scaling AI in African Agencies & Brands
Track 2: Creative Effectiveness & Media Performance
Session: Creativity That Converts: Data-Driven Campaigns That Win
Track 4: Creator & Freelance Economy
Session: Freelancer to Founder — Building a Sustainable Creative Practice
12:00 – 13:30
Networking Lunch + Deal Rooms (Brands ↔ Agencies ↔ Freelancers ↔ Tech)
13:30 – 14:15
Track 3: Data, Analytics & Measurement for Growth
Session: Attribution After Cookies — Africa's Measurement Future
Track 5: Communication, PR & Brand Trust
Session: Crisis Ready: Managing Reputation in Real Time
Track 6: Commerce, Platforms & The Business of Marketing
Session: The Retail Media Revolution: Turning Audiences into Assets
14:15 – 15:00
Workshop: Designing Data Dashboards That Drive Business Decisions
15:00 – 15:30
Networking Break & Tech Showcase
15:30 – 16:10
Fireside Chat: Agency + Tech Partnerships That Drive Results
16:10 – 17:00
Panel: Creative Effectiveness in the Age of AI & Attention
17:10 – 18:00
Matchmaking Hour & Creative Exchange Lounge
19:30 – 21:30
Networking Mixer: "Africa Creates" Night (Live showcases & creative performances)

Who Should Join

Connect with diverse professionals shaping Africa's creative economy

Creative Industry Leaders

Artists, directors, producers, and creative visionaries driving innovation across Africa's entertainment and media landscape.

Tech & Platform Innovators

Technology entrepreneurs, platform builders, and digital innovators creating the infrastructure for creative commerce.

Policy Makers & Trade Stakeholders

Government officials, trade representatives, and policy experts shaping regulatory frameworks for creative industries.

Agencies & Service Providers

Marketing, creative, advertising, IT, and tech agencies providing specialized services to creative businesses.

Freelancers

Independent creative professionals, digital nomads, and gig economy participants building scalable creative careers.

Investors & Financial Institutions

VCs, angel investors, banks, and fintech companies providing capital and financial services to creative ventures.

Marketing & Creative Teams

In-house marketing departments and creative teams from brands and corporations seeking innovative partnerships.

Hubs & Ecosystem Builders

Innovation hubs, incubators, accelerators, and community builders fostering creative entrepreneurship across Africa.

Academia & Research

Researchers, academics, and educational institutions studying and teaching creative economy, digital transformation, and innovation.

Corporate & Brand Partners

Large corporations, multinational brands, and enterprise clients seeking to engage with Africa's creative talent and markets.

Why Attend

Crossboader Connections

Walk away with meaningful connections, matched partners, and real deals.

Who Should Attend

Connect with continental leaders

Investor connections, signed NDAs, and draft term sheets.

Who Should Attend

Cross-Border Enablement

How AfCFTA, PAPSS, and digital rails help you scale across Africa.

Who Should Attend

Hands-On Clinics

Solve payments, IP rights, residency, and AI tooling with experts at your side.

Background clip art

0+

Curated 1:1 investor meetings

0+

NDAs signed during Deal Rooms

$0M+

In term sheets & MoUs within 90 days

Dozens of freelancers & creators onboarded to cross-border systems

Our Speakers

Meet the speakers

Africa's top creators, innovators, and enablers.

Anna Ceesay

Anna Ceesay

Founder & CEO, Fabella, The Gambia

Anna Ceesay

Founder & CEO, Fabella, The Gambia

Yannick Lefang

Yannick Lefang

CEO & Founder - Kasi Insight, Africa

Yannick Lefang

CEO & Founder - Kasi Insight, Africa

Dr. Gillian Hammah

Dr. Gillian Hammah

CMO Aya Data. Ghana

Dr. Gillian Hammah

CMO Aya Data. Ghana

Who's in the room

Creative Industry LeadersTech & Platform InnovatorsPolicy MakersInvestors
Creative Industry LeadersTech & Platform InnovatorsPolicy MakersInvestors
Creative Industry LeadersTech & Platform InnovatorsPolicy MakersInvestors
Creative Industry LeadersTech & Platform InnovatorsPolicy MakersInvestors
Brand OwnersBrand StrategistsUX/UI DesignersMarketing Leaders
Brand OwnersBrand StrategistsUX/UI DesignersMarketing Leaders
Brand OwnersBrand StrategistsUX/UI DesignersMarketing Leaders
Brand OwnersBrand StrategistsUX/UI DesignersMarketing Leaders

Special Features

Beyond the sessions

Experience Nairobi and make connections that last.

Creator Crawl

Creator Crawl

An evening tour of Nairobi's creative hotspots designed for networking and collaboration.

Networking
City Excursions

City Excursions

Curated cultural and innovation hub visits to immerse participants in Nairobi's vibrant ecosystem.

Experience
Investor Roundtables

Investor Roundtables

Invite-only sessions connecting startups, creators, and investors for candid deal-making discussions.

Investment

Awards

Pan-African Creative Awards

Celebrating Africa's boldest agencies and creators.

Awards Ring

Pan African
Agency of the Year

Honoring the agency pushing creative boundaries across markets.

Awards Ring

Creative
Innovation Award

Recognizing breakthrough creative solutions and innovative approaches.

Awards Ring

Digital Excellence
Award

Celebrating outstanding digital campaigns and tech integration.

Exhibition Opportunities

Showcase your brand at Africa's Borderless Creative Economy Summit.

Join leading agencies, startups, and creative innovators in the Exhibition Zone. Connect with investors and partners at Africa's most influential creative economy gathering.

Secure Your Spot

Join leading agencies, startups, and creative innovators in the Exhibition Zone. Share your work, connect with investors and partners, and stand out at Africa's most influential creative economy gathering.

Early Bird Pass

Only 100 slots available

$65
per ticket

Early Bird Offer Has Ended

Full 2-day summit access
Exhibition showcase & networking lounge
Digital speaker presentations post-event
Save 30% before November 1st, 2025

General Admission

Most Popular Standard

$95
per ticket
Full 2-day summit access
Networking app & exhibition
Digital certificate of participation
Access to all keynotes & panels

VIP Delegate Pass

Exclusive Access

$220
per ticket
All Agency Growth benefits
VIP Networking Cocktail
Premium lounge w/ WiFi & refreshments
Reserved front-row seating
PAAN Awards Gala

Student & Young Creatives

For students and young professionals

$50
per ticket
Full 2 Day access
Exhibition & networking sessions
Student-only networking with recruiters
Certificate of participation

Virtual Access Pass

Join from anywhere

$15
per ticket
Live streaming of keynotes & panels
Access to a networking platform
30-day access to recordings
Join from anywhere

What's Included in Your Ticket

Full Summit Access

2-day access to all keynotes, panels, and workshops

Networking Opportunities

Connect with industry leaders, investors, and fellow creatives

Digital Certificate

Certificate of participation for your professional portfolio

Exhibition Access

Explore innovative projects and connect with exhibitors

Post-Event Access

Digital recordings and speaker presentations

Refreshments

Lunch and refreshments during the summit

Welcome Kit

Exclusive summit materials and branded items

Business Opportunities

Access to deal rooms and partnership opportunities

Premium Ticket Benefits

VIP, Agency Growth, and International Delegate passes include additional perks like priority seating, exclusive networking events, premium lounges, and access to the PAAN Awards Gala.

Event Details

April 21-22, 2026
Sarit Centre, Nairobi, Kenya
300+ In-Person Attendees

Our Partners

Join leading agencies, startups, and creative innovators in the Exhibition Zone. Share your work, connect with investors and partners, and stand out at Africa's most influential creative economy gathering.

AIA Logo
IAN Logo
ICCO Logo
PRCA Logo
Viamo Logo
Growthpad Logo
Penguin Agency Logo
Penguin Agency Logo
AIA Logo
IAN Logo
ICCO Logo
PRCA Logo
Viamo Logo
Growthpad Logo
Penguin Agency Logo
Penguin Agency Logo
AIA Logo
IAN Logo
ICCO Logo
PRCA Logo
Viamo Logo
Growthpad Logo
Penguin Agency Logo
Penguin Agency Logo

Plan Your Trip

Plan Your Trip

Smooth logistics, unforgettable Nairobi experience.

Venue Information

Final venue details will be announced soon. Expect world‑class facilities, breakout rooms for deal‑making, and easy access to Nairobi's creative hubs.

Sarit Centre, Nairobi

View Directions →

Event Dates

April 21-22, 2026

Travel Support

Need Assistance?

Our travel team is here to help with logistics, accommodation, and any questions you might have.

secretariat@paan.africa

Frequently Asked Questions

Creators, freelancers, agencies, tech founders, investors, and policy makers.

We've secured special rates at partner hotels near the venue. Options range from luxury hotels to budget-friendly accommodations. All partner hotels offer complimentary airport transfers and are within walking distance of the summit venue.

Most African citizens can enter Kenya visa-free or with visa-on-arrival. International visitors should check visa requirements based on their nationality. We can provide invitation letters to support visa applications if needed.

Nairobi has a reliable network of taxis, ride-sharing services, and public transport. We'll provide detailed transportation guides and can arrange group transfers from the airport to the venue for registered attendees.

Nairobi is generally safe for visitors, especially in Westands where our venue is located. We work with local security partners to ensure a safe environment. Basic safety precautions are recommended as in any major city.