Terms and Conditions

PAAN Summit 2026 - Connected Africa: Marketing. Communication. Design. Innovation.

About PAAN Summit 2026

The Africa Borderless Creative Economy Summit 2026 brings together the continent's most forward-thinking agencies, brands, freelancers, marketing teams, and technology partners to reimagine how Africa's creative industry can scale — together.

Over two days of keynotes, data-led panels, strategy labs, awards, showcases, and partnership deal rooms, the summit will unpack how innovation, technology, collaboration, and talent mobility can turn Africa's creativity into a multi-billion-dollar borderless economy.

Summit Tracks

1. AI, Technology & The Future of Creative Work

Focus: How AI, automation, and new technologies are transforming marketing, creative production, and client operations.

Audience: Agencies, In-house teams, Freelancers, Tech partners.

Why It Matters: The shift from hype to ROI — African teams need to operationalize AI responsibly and profitably.

2. Creative Effectiveness, Design & Media Performance

Focus: Turning creativity, design, and storytelling into measurable business outcomes.

Audience: Agencies, Brands, Designers, Marketing Teams.

Why It Matters: Ideas win attention, but design and execution win results.

3. Data, Analytics & Measurement for Growth

Focus: How data enables smarter decisions, deeper insights, and accountable results.

Audience: Brands, Agencies, Tech partners, Researchers.

Why It Matters: Africa's digital spend is growing — but data systems remain fragmented.

4. The Creator & Freelance Economy

Focus: How creators, freelancers, and micro-agencies are reshaping Africa's creative workforce.

Audience: Freelancers, Agencies, Brands.

Why It Matters: Over 10 million freelancers across Africa represent the industry's most flexible and scalable talent force.

5. Communication, PR & Brand Trust

Focus: Building credible, ethical, and resilient brands in an era of misinformation and activism.

Audience: Agencies, In-house PR/Comms teams, Brands.

Why It Matters: Reputation is now a KPI — and audiences expect authenticity and accountability.

6. Commerce, Platforms & The Business of Marketing

Focus: How retail media, social commerce, and fintech are shaping the future of marketing and consumer experiences.

Audience: Brands, Agencies, Tech partners, In-house marketing teams.

Why It Matters: Every brand is now a retailer — and every platform is an ad space.

7. Cross-Border Collaboration & Ecosystem Growth

Focus: Building a borderless creative economy — partnerships, regulation, IP, payments, and policy.

Audience: Agencies, Brands, Tech partners, Policy leaders.

Why It Matters: Growth lies in collaboration — across countries, disciplines, and industries.

2-Day Summit Agenda

DAY 1 – Creativity, Intelligence & Innovation

08:30 – 09:15Registration & Networking Breakfast
09:15 – 09:35Opening Address: Africa's Creative Decade — Uniting Talent, Technology & Trade
09:35 – 10:00Keynote: The $100 Billion Opportunity — Africa's Borderless Creative Economy
10:00 – 10:40Executive Panel: AI That Pays Back — From Hype to Hard Returns
10:40 – 11:10Networking Coffee Break & Partner Demos
11:10 – 12:00Track Sessions: AI, Creative Effectiveness, Creator Economy
12:00 – 13:30Networking Lunch + Deal Rooms
13:30 – 14:15Track Sessions: Data Analytics, Communication, Commerce
14:15 – 15:00Workshop: Designing Data Dashboards That Drive Business Decisions
15:00 – 15:30Networking Break & Tech Showcase
15:30 – 16:10Fireside Chat: Agency + Tech Partnerships That Drive Results
16:10 – 17:00Panel: Creative Effectiveness in the Age of AI & Attention
17:10 – 18:00Matchmaking Hour & Creative Exchange Lounge
19:30 – 21:30Networking Mixer: "Africa Creates" Night (Live showcases & creative performances)

DAY 2 – Execution, Commerce & Collaboration

08:45 – 09:10Morning Coffee + Recap Video: Day 1 Highlights
09:10 – 09:40Keynote: From Reach to Revenue — The Future of Marketing, Data & Commerce in Africa
09:40 – 10:20Panel: Creator Economy 2.0 — From Influence to Infrastructure
10:20 – 11:10Track Sessions: Cross-Border Collaboration, Creator Economy, Creative Performance
11:10 – 11:40Networking Break + Partner Activations
11:40 – 12:25Track Sessions: Commerce, Communication, AI & Technology
12:30 – 14:00Lunch + Deal Rooms (Round 2: Tech x Agencies x Brands)
14:00 – 14:45Workshop Series: Contracts & IP, Data Strategy, AI Productivity Tools
14:45 – 15:30Panel: How In-House Marketing Teams & Agencies Can Co-Create Growth
15:30 – 16:15Fireside Chat: Exporting African Creativity to the World — Scaling Beyond Borders
16:15 – 17:00Closing Plenary: Africa's Next Creative Frontier — Collaboration as Capital
19:00 – 21:30PAAN Africa Creative Excellence Awards Gala

Registration Terms

  • Registration is required for all attendees and must be completed through our official registration system.
  • All attendees must provide accurate and complete information during registration.
  • PAAN reserves the right to verify the identity and credentials of all registrants.
  • Registration fees are non-refundable except as specified in our cancellation policy.
  • Early bird pricing is available until November 1st, 2025, after which standard pricing applies.
  • Group discounts may be available for organizations registering 5 or more attendees.

Payment Terms

  • Payment must be made in full at the time of registration unless prior arrangements have been made.
  • We accept credit/debit cards through our secure payment processor (Paystack) and bank transfers.
  • For bank transfers, payment must be completed within 7 business days of registration.
  • All prices are quoted in USD and include applicable taxes and fees.
  • Payment confirmation will be sent via email upon successful transaction.
  • Promotional codes and discounts cannot be combined unless otherwise specified.

Cancellation Policy

  • Cancellations made 30 days or more before the event: 75% refund
  • Cancellations made 15-29 days before the event: 50% refund
  • Cancellations made less than 15 days before the event: No refund
  • Refunds will be processed within 14 business days of cancellation request.
  • Substitutions (name changes) are allowed up to 7 days before the event at no additional cost.
  • In case of event cancellation by PAAN, full refunds will be provided within 30 days.

Code of Conduct

All attendees, speakers, sponsors, and staff are expected to:

  • Treat all participants with respect and professionalism
  • Maintain a harassment-free environment for all attendees
  • Respect intellectual property and confidentiality
  • Follow all venue rules and regulations
  • Engage in constructive and inclusive discussions
  • Report any inappropriate behavior to event staff immediately

Violations of this code of conduct may result in removal from the event without refund.

Intellectual Property

  • All content presented at the summit remains the intellectual property of the respective speakers and organizations.
  • Recording, photography, or reproduction of presentations without permission is prohibited.
  • Attendees may take notes for personal use only.
  • Any materials provided to attendees are for personal use and may not be redistributed.
  • PAAN reserves the right to use attendee photos and videos for promotional purposes.

Liability and Disclaimer

  • PAAN is not responsible for any loss, damage, or injury that may occur during the event.
  • Attendees participate at their own risk and are responsible for their own safety and belongings.
  • PAAN reserves the right to change the program, speakers, or venue with reasonable notice.
  • In case of force majeure events, PAAN will make reasonable efforts to reschedule or provide alternative arrangements.
  • Travel and accommodation arrangements are the responsibility of individual attendees.

Contact Information

For questions about these terms and conditions or the summit, please contact us:

Email: secretariat@paan.africa

Website: paan.africa

These terms and conditions are effective as of the date of registration and may be updated from time to time. Updated terms will be posted on our website and communicated to registered attendees.

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