Agency Positioning That Cuts Through the Noise
Learn how to sharpen your agency's positioning so clients understand your value quickly, clearly, and confidently. This session focuses on differentiation, clarity, and how to move away from being seen as "just another agency."
About This Masterclass
"Creative-led," "customer-focused," "insight-driven". Clients see these statements daily, yet none explain why an agency is unique or worth a premium price. Stuart Dunk will break down proven frameworks used by agencies across multiple countries to build sharp, differentiated positioning rooted in client value, competitive advantage, and strategic clarity. You'll learn how top-performing agencies craft value propositions that challenge assumptions, stand out in pitch rooms, and attract the right clients.
By attending this masterclass, you will get 5% off on PAAN Summit 2026 tickets & 6% off on the Africa Creative Excellence Awards entry.
What You'll Learn
Why Attend?
Agencies who are well-positioned win more, and increase their margin
Stand out across marketing + sales touchpoints like web, creds and proposals
Attract better-fit clients who already see your agency as 'the right choice'
Build messaging that increases lead quality
Move from "service provider" to "strategic partner" in the eyes of clients
Course Objectives
Define a differentiated positioning that influences targets and clients to see you as rare, rather than one of many
Build a strong, repeatable value proposition for pitches and website copy
Identify and eliminate weak, generic messaging
Align service offerings, marketing, and BD processes to the new positioning
Who Should Attend?
Register Now
Number of Seats
Individual registration
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Primary Contact Information
Bonus Benefits:
Your Instructor
Stuart Dunk
Founder & Managing Director, Don't Forget to Look
After starting his career agency-side, Stuart worked in Marketing Procurement for 14 years at global brands like Reckitt, Nike, and Danone. For the last 6 years, he has been taking that knowledge of how brands buy, with the mission of "Helping Agency Leaders Sleep Better at Night." He is one of the very few consultants who understands both sides of the table, agency and procurement, giving him unmatched insight into how agencies can differentiate, influence buyers, and win high-value deals. Stu runs workshops on various aspects of agency growth, provides pitch and proposal-writing support, and also runs bespoke programs on agency marketing, sales, positioning, and outreach for his clients. His work is designed to increase margin, conversion, and retention, and create more capability and confidence for both agency leaders and their teams.
Expertise:
Session Details
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