Account Managers as Agency Growth Drivers
Turn great client service into predictable, sustainable account growth.
About This Masterclass
Many agencies want to grow revenue from existing clients but lack a shared, practical approach for doing so. This session introduces a clear framework for client-centric account growth, helping account managers build confidence, add commercial value, and support growth without feeling pushy or sales-driven.
By attending this masterclass, you will get 5% off on PAAN Summit 2026 tickets & 10% off ACE awards.
What You'll Learn
Why Attend?
This session is for agencies that want predictable, sustainable growth from their current clients
It helps account teams understand how growth happens in practice and gives leaders a way to support commercial thinking without pressure or awkward selling
Course Objectives
To shift account management from delivery-focused to growth-aware
To improve commercial confidence across client teams
To create structure around client growth conversations
To reduce reliance on new business for revenue stability
Who Should Attend?
Register Now
Number of Seats
Individual registration
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Primary Contact Information
Bonus Benefits:
Your Instructor
Jenny Plant
Account Management Trainer & Coach, Host, Creative Agency Account Manager Podcast
Jenny is a trainer and coach for account managers in creative agencies, with 30 years' experience in account management and client-side marketing. She hosts the Creative Agency Account Manager podcast and runs the Account Accelerator™ programme, helping client-facing teams grow accounts confidently through practical, non-salesy commercial skills.
Expertise:
Session Details
Quick Actions
Collaborate
Innovate
Dominate
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