Critical Thinking in the Age of AI
Equip your team to think clearly, ethically, and creatively alongside AI.
About This Masterclass
AI is now embedded in creative and strategic workflows, but automation without judgment creates risk. In an AI-powered environment, critical thinking becomes an agency's true competitive advantage. This practical session helps teams recognise where AI can mislead, challenge assumptions, and apply human judgment to improve decisions, outputs, and client work.
By attending this masterclass, you will get 5% off on PAAN Summit 2026 tickets & 10% off ACE awards.
What You'll Learn
Why Attend?
This masterclass is for agencies that want to use AI without losing strategic rigour, creative depth, or professional responsibility
It helps teams move beyond tool usage into stronger thinking, clearer questioning, and better decision-making when AI is involved in the process
Course Objectives
Strengthen human judgment in AI-supported workflows
Build awareness of bias, hallucination, and over-reliance on AI tools
Create a shared standard for evaluating AI-generated work
Improve team confidence in decision-making
Protect creative and strategic quality in fast-moving environments
Who Should Attend?
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Number of Seats
Individual registration
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Primary Contact Information
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Your Instructor
Tiffany St James
Chief AI Officer, Liverpool City Region, Founder, Transmute
Tiffany is a global award-winning digital strategist and Founder of Transmute. She is currently Chief AI Officer for Liverpool City Region and is completing an MSc in Applied Positive Psychology. Tiffany has worked with organisations including Google, Microsoft, BBC, Capgemini, and government bodies, delivering over 300 training programmes to more than 10,000 people worldwide.
Expertise:
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