The 7 Deadly Sins of Pitching
Understand where pitches go wrong and how to turn mistakes into momentum.
About This Masterclass
Rather than focusing only on "perfect pitching," this session takes a more revealing approach: examining the common mistakes that derail pitches and how to recover from them. By learning what not to do — and why — teams gain confidence, clarity, and practical techniques to deliver more engaging, persuasive pitch performances.
By attending this masterclass, you will get 5% off on PAAN Summit 2026 tickets & 10% off ACE awards.
What You'll Learn
Why Attend?
This session is for anyone who has ever left a pitch knowing the work was strong, but the room didn't feel convinced
It helps teams understand how good ideas lose power through poor preparation, unclear storytelling, weak performance, or internal confusion
You'll leave knowing how to protect your ideas and present them in a way that earns belief, trust, and momentum
Course Objectives
Build awareness of the behaviours and habits that weaken pitches
Develop a shared language for identifying and fixing pitch problems
Strengthen team confidence in both preparation and performance
Improve how feedback is given during pitch development
Create a more consistent standard of pitching across the agency
Who Should Attend?
Register Now
Number of Seats
Individual registration
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Primary Contact Information
Bonus Benefits:
Your Instructor
James Appleby
Founder, Conquis & Former Managing Director, Assembly Media
James has spent nearly 25 years leading media and technology agencies, working with brands including Sainsbury's, CompareTheMarket.com, Oatly, and McVitie's. He has chaired and mentored the NABS Fastforward pitch programme for nearly a decade. After serving as Managing Director of Assembly Media, he founded Conquis, where he helps teams sharpen pitching, collaboration, and communication skills.
Expertise:
Session Details
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