How to Listen so Clients Talk
Build trust, reduce friction, and unlock better client conversations.
About This Masterclass
In competitive agency environments, trust is a differentiator. When clients feel heard, conversations become more open, productive, and collaborative. This session focuses on practical listening skills that help teams manage difficult conversations, reduce tension, and strengthen client relationships — while opening doors to better work and new opportunities.
By attending this masterclass, you will get 5% off on PAAN Summit 2026 tickets & 10% off ACE awards.
What You'll Learn
Why Attend?
This session is for teams who want stronger client trust, smoother conversations, and fewer misunderstandings
It helps agencies move from reactive communication to confident, grounded dialogue that builds partnership rather than tension
Course Objectives
To improve emotional intelligence in client conversations
To reduce conflict and misinterpretation
To increase confidence in handling difficult discussions
To strengthen long-term client relationships
Who Should Attend?
Register Now
Number of Seats
Individual registration
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Primary Contact Information
Bonus Benefits:
Your Instructor
Sharon Baker
Leadership Coach & Former Managing Director, Zinc Media
Sharon spent 20 years in creative agencies as a content producer, client services director, and Managing Director. She later transitioned into coaching and people development, working with organisations including BBC, Barclays, Esso, and Vodafone. Sharon combines agency experience, psychology, and coaching to help leaders and teams communicate with confidence and emotional intelligence.
Expertise:
Session Details
Quick Actions
Collaborate
Innovate
Dominate
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